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Project case study
Hollow Electrical
Hollow Electrical needed a site that put their NICEIC certification and service range front and centre without burying visitors in text. The build prioritises quick credibility — certifications, reviews, and a clear service list — then funnels visitors into a contact or free quote action before they bounce.
Local SEOTrust signalsQuote flow
Project scope
Built around the buying decision
The structure keeps visitors moving from trust, to proof, to enquiry without losing the visual polish expected from the brand.
| Area | Detail |
|---|---|
| Industry | Domestic & commercial electrical |
| Primary goal | Free quote requests and call-outs |
| Key pages | Home, services, reviews, contact |
| Build focus | NICEIC trust, local SEO, mobile speed |
Responsive screens
Desktop detail with a mobile-first path
Useful features
- Certification badges and 4.9-star rating surfaced above the fold for instant credibility.
- Service cards covering rewiring, EV chargers, EICR, PAT testing, and 24/7 emergency call-outs.
- Free quote CTA repeated at each decision point with minimal form friction.
What improved
- Clear first impression that separates a certified contractor from unregistered competition.
- Mobile-first layout built for on-site searches and Google My Business traffic.
- Structured service pages that target high-intent local search terms across Nottinghamshire.